Luis Fonsi, born Luis Alfonso Rodríguez López-Cepero in 1978, is a Puerto Rican singer and songwriter renowned for his Latin pop hits. He gained international fame with his 2017 mega-hit "Despacito," which topped charts worldwide and became one of the most viewed videos on YouTube. Fonsi's music blends traditional Latin rhythms with contemporary pop, appealing to a broad audience. His contributions have significantly boosted the global popularity of Latin music, earning him numerous awards and solidifying his status as a leading figure in the industry.