Rafi Mercado is a distinguished Puerto Rican director, production designer, and producer with over three decades of experience across various entertainment sectors, including film, theater, fashion, and television. As the founder of House of Mercado Entertainment (HOME), he has conceptualized, produced, and directed over 200 thematic events, focusing on innovative nightclub theater experiences. Mercado's notable works include production design for films such as "Miente," "Manuela & Manuel," and "El Proyeccionista," the latter earning him the Best Production Design award at the 2019 La Silla Awards. His dedication to character development and visual storytelling has significantly contributed to the evolution of contemporary Latin American cinema.